Have you ever noticed how every time a Taco Bell commercial pops up on your television -- and if you are watching a program that skews toward the ultra-coveted 18-49 year-old demographic, this will happen A LOT -- you want to eat Taco Bell? As in, immediately?
As fate would have it, this happened to me earlier today. I don't even remember what program I was watching. But I knew I needed to have Taco Bell. I really can't think of any other fast food chain where this happens to me. If I see a Burger King commercial, or a Long John Silver's commercial, or a (gag) McDonald's commercial, I experience no longing for their products. Which is not to say that I do not occasionally enjoy fare from say, Wendy's, or Arby's, or Kentucky Fried Chicken. But there is no "view commercial and immediately crave" sort of impetus in these instances.
So I found myself taking the short 10-minute drive to Taco Bell and had an epiphany of sorts. (Admittedly, as epiphanies go, this one wasn't exactly world-altering.) As I am sure many of you would admit, I tend to be locked in to my usual menu favorites when living "mas." It makes sense, after all. When I find something that I like, I want to eat it again. (And again. And again.) Besides, if I moved on from something that I like to try something new, I might not like the new selection. And then the inevitable waves of regret wash over me as I realize I could have been enjoying the known comfort of a familiar favorite.
But that's not Living Mas! Living Mas (if I understand the concept correctly) means that I must discard the tendency to make the safe, known choice in my quest to discover food greatness.
So today my journey begins: I pledge to try each and every item on Taco Bell's menu and report my findings here on "My Great Taco Bell Live Mas Adventure" blog.
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